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Who we are
ATAVIST IS A DESIGN-DRIVEN LIFESTYLE BRAND THAT TRANSCENDS THE BOUNDARIES OF TYPICAL ACTION SPORTS CULTURE. BORN OUT OF A DESIRE TO COMBINE ALL OF OUR DAILY PASSIONS INTO ONE SIMPLE ETHOS AND AESTHETIC, THE ATAVIST LIFESTYLE IS THE LIFE WE ALREADY LIVE BUT IN A MORE CONSCIOUS AND CONNECTED WAY.
OUR GOAL IS TO INTEGRATE THE LIVES OF SURFERS, SKATERS, BIKERS, ARTISTS, MUSICIANS AND THINKERS. ON THEIR OWN, THESE COUNTER CULTURE MOVEMENTS HAVE INSPIRED THE EXTRAORDINARY TO FEEL FREE TO CREATE. THESE CREATIONS HAVE IN TURN INSPIRED A WAY OF LIFE THAT IS CARE FREE, RADICAL AND PROGRESSIVE. LET'S KEEP THAT LIFESTYLE ALIVE.
You don't really need modernity in order to exist totally and fully. You need a mixture of modernity and tradition.
Theordore Bikel
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